

About UsHow We Started
Shirlee and Scott Messier began TipUps in 2022, and worked hard to build it into a Northwoods staple. After celebrating the arrival of Baby V, the hardworking couple in 2025 decided to pass the established business onto Danna and Isabelle Johnson of Rustic Roots.

New Co-Owners Danna and Isabelle Johnson have long been lovers of TipUps and their mission. The mother-daughter duo hopes to succeed in upholding the standards of fresh, fast, and feel-good food in Northern Wisconsin. Check out their other businesses: Yurt Vacation Rentals, Retreats, and Yoga Classes.

